Connect Boldem to your Meta ad account

This guide explains how to integrate your Boldem account with a Meta Ads account. Creating the integration streamlines managing your custom audiences in Meta’s ad ecosystem and, with automatic data synchronization, ensures your marketing campaigns quickly respond to changes in your database.

Prerequisites

• Boldem account with an active paid plan
• Meta Developers account

Steps to connect

For the connection to work, you must create and connect a custom app in the Meta Developers interface.

1. Go to developers.facebook.com and sign in to your Meta Developers account, or create a new account.
2. In the top menu, select Apps and click Create app.
3. If an additional informational dialog appears, confirm it again by clicking Create app.
4. Enter the application name, e.g., Boldem Integration.
5. Enter your email address.
6. Click Next.
7. In the Use cases step, select the last item, Other.

8. In the next step, select the application type Business (Company).
9. Click Next.
10. In the final step, review the entered information and confirm by clicking Create app.

After the app is successfully created, a product overview page will appear. You should then add the following products to the app:

• Facebook Login for Business
• Marketing API

Steps to add Facebook Login for Business:

1. Click Set up on the Facebook Login for Business tile. The product setup page will appear.
2. In the Valid OAuth Redirect URIs field, enter this address:
   https://app.boldem.cz/integrations/meta/complete
3. Click Save changes.

Steps to add a product to the Marketing API:

1. In the left-hand menu, select Dashboard to view the app overview and add products.
2. For the product Marketing API, click Set up and wait for it to finish.

The next step is to connect the newly created application to your Boldem account:

1. In the left menu, click App settings and select Basic.
2. Copy and save the App ID somewhere.
3. In the App secret field, click Show to reveal the secret key. Account verification (entering your password) will be required.
4. Make a note of the displayed value; you will need it in the next step.

Now let’s enter the values into the Boldem account:

1. In your Boldem account, click Settings and select Connections.
2. Click New connection and select Meta.
3. A dialog will appear to enter Meta app ID and Meta app secret.
4. Enter the values you previously copied from your Meta account into the corresponding fields and click Save.
5. The overview page will be displayed.
6. Click Connect with Facebook. You will be redirected to Facebook’s website, where you’ll be asked to approve the app’s permissions and confirm the connection.
7. Complete the connection wizard and wait to be redirected back to your Boldem account.
8. A dropdown menu Select linked ad account will appear.
9. From the dropdown, select the account you want to connect and click Save.

You can now click the appropriate buttons to create a new custom recipient group or map an existing recipient group (audience) to recipient lists in your Boldem account.

We recommend creating a new custom audience using the Create new custom audience button and linking it to the appropriate recipient list in Boldem.

After saving the connection, data will sync every hour, but expect possible delays, as Meta states that data propagation across their system can take up to 24 hours for larger audiences.