Inserting unsubscribe link into smart and HTML templates

Michal Michal Krejčí
1. September 2023

To prevent your bulk messages and marketing communications from automatically ending up in the junk folder, the unsubscribe link has to be included in every message.

There are several reasons to include the unsubscribe link in marketing and bulk emails:

  • To comply with the GDPR regulations.
  • To meet your recipients needs and keep your contact database up-to-date.
  • To reduce the risk that a recipient, who is unable to unsubscribe, will mark your messages as SPAM.
  • To learn the motivation of your recipients for unsubscribing. This valuable information can be gathered through customizing the unsubscribe page.

Without the unsubscribe link, the campaign cannot be sent. Boldem automatically checks for the link prior to dispatch. Below, you can find the procedures on how to add the unsubscribe link to templates:

To add an unsubscribe link to a smart template, you have two options:

First method

  1. Open the smart template you want to edit.
  2. Click the grid button ᎒᎒᎒ to view content blocks.
  3. From the block menu, drag the Text block into the template on the right.
  4. Edit the text, e.g., If you’d like to unsubscribe from these emails, click here.
  5. Select the text you want to turn into a link and click the 🔗 Insert / edit link icon, or press the Ctrl+K key combination.
  6. Displays the Insert Link dialog.
  7. From the List of links menu, select the unsubscribeURL item and click Save.
Unsubscribe link for Boldem

Second method

To add an unsubscribe link with the sample text, follow these steps:

  1. Open the smart template you want to edit.
  2. Click the grid button ᎒᎒᎒ to view content blocks.
  3. From the block menu, drag the Text block into the template on the right.
  4. On the toolbar, click Variables ➪ Actions ➪ Logout.
  5. A text with an unsubscribe link will be inserted. You can edit the text freely.
Boldem unsubscribe link — second method

Keep in mind that the template is inserted into the campaign as a copy! Therefore, any changes you make to the template within the campaign are only valid for the copy of the template. The source template, available in the Templates section, will remain unchanged.

If you have already created a campaign with a template and need to update the template, you need remove it from the campaign, update it in the Templates section, and insert it again into the campaign after editing.

To add an unsubscribe link to your HTML template, you can do this in two ways:

First method

  1. Open the HTML template you want to edit.
  2. Click the WYSIWYG editor toggle switch to enable the editor on the right.
  3. Enter the text where you want the unsubscribe link to appear, e.g. To unsubscribe from these emails, click here.
  4. Select the text you want to turn into a link, and click the 🔗 Insert / edit link icon, or press Ctrl+K.
  5. Displays the Insert Link dialog.
  6. From the List of links menu, select unsubscribeURL and click Save.
Boldem unsubscribe link

Second method

To add an unsubscribe link with sample text, follow these steps:

  1. Open the HTML template you want to edit.
  2. Go to the place where you want to insert the unsubscribe link.
  3. On the toolbar, click Variables ➪ Actions ➪ Logout.
  4. A text with an unsubscribe link will be inserted. You can edit the text as you like.
Boldem unsubscribe link (second method)