Jaroslav Bouška
These are variables you set globally in your account and can then use across all campaigns and templates. You manage the entire setup in your account under Settings – Variables.
A custom variable can be either a simple variable or a JSON object.
Set up recurring blocks this way, such as the header, footer, contact information, product name, etc. If you need to change any of these items in the future, make all edits from a single place (Settings – Variables). Changes will automatically be applied across all your templates.
If for any reason you want the variable’s text to appear literally (without evaluation), you must use the special raw notation. For example:
- To display the text:
{{vase_promenna}} - You must write it as:
{%{{{vase_promenna}}}%}
This ensures the text is displayed exactly as you intended, without being evaluated as a variable in Boldem.
