Viewing your own page before and after unsubscribing

Michal Krejčí

5. September 2025

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Every bulk email must include a link that allows recipients to unsubscribe from your messages. By default, unsubscribing in Boldem works by the recipient clicking the link in the email, which removes them from the mailing list and redirects them to a page that confirms this.

This page is the same by default for all Boldem users. If you don’t want your recipients to see this default page, you can create a custom landing page using the Landing pages feature, which gives you freedom over layout and lets you choose any language.

You can also choose whether to unsubscribe recipients immediately after they click the unsubscribe link, or to show them a separate custom page that contains the unsubscribe link.

Prerequisites

• Fully activated account with a verified domain.
• Active E-mailing plan.
• Landing page created.

Create a custom page shown after unsubscribing

To create a custom page that recipients will see after unsubscribing, follow these steps:

1. Log in to your Boldem account, go to Settings, and select Landing pages.
2. Click New Page.
3. Enter the Landing page name, e.g. example.cz unsubscribe page.
4. Fill in the Landing page descriptive name, e.g. We’re sorry to see you go… This descriptive name usually appears in the browser as the title of the open tab or window.
5. When editing a page, you can turn on the WYSIWYG editor toggle switch and use the built-in editor on the right side of the canvas to create a custom page layout, add graphics as you like, and more. Alternatively, click the HTML code tab and paste valid HTML code.
6. Once you’re satisfied with the changes, turn on the Publish Page toggle switch on the Information tab.
7. Save the page by clicking Done/Save.

After saving, a public link will be generated on the Information tab in the Public links section. Copy the link to your clipboard or save it somewhere. If you don’t need to show recipients a custom page before they unsubscribe, proceed directly to the Settings for the custom unsubscribe page chapter. Otherwise, save the link somewhere and continue with the next chapter.

Create a custom page shown before unsubscribing

To create a custom page shown to recipients before they unsubscribe, and require them to confirm their unsubscription, follow these steps:

1. Log in to your Boldem account, go to Settings, and select Landing pages.
2. Click New Page.
3. Enter Landing page name, e.g. Pre-unsubscribe page example.cz.
4. Enter the Descriptive name of the landing page, e.g. Are you sure you want to unsubscribe? This descriptive name usually appears in the browser as the title of the open tab or window.
5. When editing a page, you can turn on the WYSIWYG editor toggle switch and use the built-in editor on the right side of the canvas to create a custom page layout, add graphics as you like, and more. Alternatively, click the HTML code tab and paste valid HTML code.
6. After finishing edits, it’s important to insert the unsubscribe button, which you edit on the HTML code tab.

<form method="POST">
<input type="hidden" name="action_type" value="confirm_unsubscribe" />
<button class="btn" type="submit">Unsubscribe</button>
</form>

7. Once you’re satisfied with your edits, turn on the Publish page toggle switch on the Info tab.
8. Save the page by clicking Done/Save.

After saving, a public link will be generated on the Information tab in the Public Links section. Copy the link to your clipboard or save it somewhere.

Custom page settings before or after unsubscribing

To use a custom page in campaigns after a recipient unsubscribes, or to display a custom page to recipients immediately before they unsubscribe, follow these steps:

• Add a URL or URLs to the domain settings.
• Edit the unsubscribe link in the template sent with the campaign.

Adding a custom URL to domain settings

1. In your Boldem account, go to Settings/Domains and click the domain for which you want to change the unsubscribe page settings.
2. Click the down-arrow menu and select Domain router settings.

A dialog with two fields will appear:

• URL shown to recipients before they unsubscribe
• URL displayed to recipients after unsubscribing

In the URL shown to recipients before unsubscribing field, enter the URL of the page you want recipients to see before they confirm their unsubscription. This field is optional; if you don’t want to show such a page, you don’t have to. If you leave the field blank, the recipient will be automatically unsubscribed and redirected to the default page or to the page you enter in the second field of this dialog.

In the URL shown to recipients after unsubscribing field, enter the URL of the page you want recipients to see immediately after they unsubscribe. If you leave the field blank, recipients will see the default page.

Edit unsubscribe link in template

1. Go to the Templates section.
2. Open the template you plan to use in the campaign where you want to show recipients a custom unsubscribe page.
3. Click the unsubscribe link and enter {{preferenceUrl}} in the URL field.

4. Confirm the dialog by clicking Save.
5. Save the template.

Testing

Be sure to thoroughly test everything before the live send. Please note that custom URLs configured this way can only be tested on a real delivery. Create a separate campaign and send it to a test mailing list. Try unsubscribing one of the recipients and verify that the pages display as expected.

If you have any issues, don’t hesitate to contact our customer support.