What is the Yahoo Feedback Loop, and how do I set it up and use it?

What is the Yahoo Feedback Loop (YFL)?

Yahoo Feedback Loop is a service that notifies you when a recipient marks your email as spam. This feedback lets you:

• Identify issues: Find out which emails aren’t relevant to your customers.
• Maintain a good reputation: Minimize complaints and improve the deliverability of your campaigns.
• Optimize the mailing list: Delete inactive or inappropriate contacts and improve the overall quality of sent emails.

Step-by-step: How to set up the Yahoo Feedback Loop

1. Creating an email inbox for complaint management
   • We recommend creating a dedicated email address in the format:
     postmaster@example.cz.
   • This mailbox will be used to receive feedback from Yahoo.
2. Register for Yahoo Feedback Loop
   • Go to the YFL portal: Visit Yahoo Complaint Feedback Loop.
   • Login: Log in with your Yahoo account or create a new account if you don’t have one yet.
   • Fill out the form: Enter all required information:
     • The domain you send emails from.
     • Contact email address (ideally the one you set up to handle complaints).
     • Additional information required by Yahoo (e.g., company contact details).
3. Approval and configuration
   • After dispatching the form, Yahoo will contact you to let you know whether your request has been approved.
   • Once your registration is approved, you will automatically receive abuse reports in ARF (Abuse Reporting Format).
4. Feedback monitoring and analysis
   • Regularly check the email inbox where YFL sends complaints.
   • Analyze the data: Find out whether certain segments of your database are generating a higher number of complaints.
   • Optimize your campaigns: Based on the information gathered, modify content, dispatch frequency, or clean your mailing list to reduce the rate of messages being tagged as spam.
5. Regular maintenance and optimization
   • Contact list update: Remove addresses that repeatedly generate complaints.
   • Testing and monitoring: Regularly monitor the deliverability of your emails and make changes to your campaign settings as needed.