A CDP, or Customer Data Platform, is software that gathers customer information from multiple sources into a single secure database, unifies online and offline business data, and helps companies better understand customer needs and deliver personalized offers.
More information on how Boldem CDP works:
- Overview of Customer Data Platform benefits for marketing, customer service, IT, or sales departments.
- Custom events, a place to store actions and activities on the website, in the app, or anywhere else.
- Boldem as a Customer Data Platform.
Michal Krejčí
